One of the tools my clients have successfully used to market their aesthetic med spa services has been complimentary UV Skin analysis photos with a consultation. These photos help the client see sun damage before it is visible to the naked eye. This is helpful for many reasons it:
- identifies problem areas and helps the clinician specify treatment
- makes the "invisible" damage real to the client, so they will take care of it sooner
- sets a baseline for treatment so you can do a new scan after aggressive treatment to show progress
- provides a free service that gets the client in your door to experience your med spa
Of course, you need to let people know about this service. Here's a print ad my partners Kim Allie and Steve Allie, and I did for our client Dermatology Associates of West Michigan. It sells the advantage and shows the benefit to get the readers attention. We also backed this up with a radio campaign. When followed through with correctly at the consultation, you will most likely have about a 90% - 98% sell though rate of product and/or services. This is particularly good for helping clients see why they need Fraxel or Palomar 1540 Fractional resurfacing treatments and also for showing them the bottom line measurable results (they will be very evident if a full treatment course is completed).